When it comes to the scale of e-commerce in various countries, China is the leader. This is undoubted, but who are the other large e-commerce markets?
Today, I will share with you the world’s 16 largest e-commerce markets, as well as their largest electricity products and TOP 5 shopping sites.
16 largest e-commerce markets
1 .China
E-commerce income in 2018: 636.087 billion US dollars
Maximum electricity commodity category: Fashion ($246.787 billion)
TOP 5 shopping site (Alexa ranking)
- Tmall;
- Taobao;
- Jingdong;
- Ali 1688;
- Amazon
Like foreign e-commerce markets for cross-border small partners, China is also very attractive to foreign sellers. Although Chinese local sellers have the advantage of having a cost advantage in the near-water market, there are many Chinese people, and many people trust foreign brands.
2. United States
E-commerce income in 2018: 504.582 billion US dollars
Maximum electricity commodity category: Toys, Hobby & DIY ($152.112 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (United States);
- eBay (United States);
- craigslist.org
- Wal-Mart;
- Home Depot.
This year’s trade friction between China and the United States has been included in Wikipedia – 2018 China-United States trade war, I don’t know when it will be settled. Fortunately, in the United States, the e-commerce market has developed steadily in recent years, and the annual growth rate has remained at around 15% . There is still much room for development.
3. United Kingdom
E-commerce income in 2018: $864.50 billion
Maximum electricity commodity category: Fashion ($234.42 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (UK);
- eBay (UK);
- argos.co.uk;
- Gumtree (UK);
- Amazon (United States).
In the first half of this year, UK online retail sales increased by 16.8%, which was the strongest growth rate in the first half of the year. Horticulture ( 24.9%), apparel (17.1%) and health and beauty (17.7%) were the strongest growth categories . In addition, the trend of online shopping through mobile devices is becoming more and more obvious, and the contribution contributed by smartphones in the second quarter increased by 39% compared with last year .
4. Japan
E-commerce income in 2018: 81.693 billion US dollars
Maximum electricity category: Food & Personal Care ($20.891 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (Japan);
- Lotte;
- Japanese price network kakaku.com;
- Japan Yahoo Shopping shopping.yahoo.co.jp;
- dmm.com.
Japan is currently one of the fastest growing e-commerce markets in the world, thanks in part to its single language culture, developed economy and highly urbanized population. There are currently 82.6 million e-commerce users in Japan, and it is expected to grow to 140 million by 2021.
5. Germany
E-commerce income in 2018: $70.345 billion
The largest electricity commodity category: Electronics & media ($22.076 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (Germany);
- eBay (Germany);
- eBay German classifieds website ebay-kleinanzeigen.de;
- Otto otto.de, Germany;
- Idealo.de.
In 2018, 79% of Internet users in Germany have online shopping experience, which is higher than ever.Among them , one out of every four German online shoppers buys products from abroad . They mainly buy foreign products for two reasons: First, the prices of foreign products are lower, and second, they cannot find the products they want in China.
6.Korea
E-commerce revenue in 2018: $63.72 billion
Maximum electricity category: Food & Personal Care ($16.74 billion)
TOP 5 shopping website
- G-Market;
- Coupang;
- 11st;
- Auction.co.kr;
- WeMakePrice.
South Korea’s Internet penetration rate is close to 90%, which is considered to be the most connected country in the world and one of the countries with the highest online shopping rate. The data shows thatmore than one-third of Koreans use more than half of their monthly income for online shopping .
7.France
E-commerce income in 2018: $49.432 billion
Maximum electricity commodity category: Fashion ($156.27 billion)
TOP 5 shopping website (ranked by website traffic)
- classified advertising network leboncoin.fr;
- Amazon (France);
- Cdiscount;
- eBay (France);
- vente-privee.com.
France is the third largest e-commerce market in Europe after the UK and Germany. In 2017, 85% of French netizens had online shopping experience , which is undoubtedly a new revolution in the retail industry.Compared with 2017, France’s e-commerce sales this year increased by 14.3%.
8.Canada
E-commerce income in 2018: $39.966 billion
Maximum electricity commodity category: Fashion ($117.83 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (Canada);
- kijiji.ca;
- Amazon (United States);
- eBay (Canada)
- eBay (United States).
According to the survey, 83% of Canadian consumers buy products from international retailers, and acceptance of cross-border shopping is very high . Canada is a world-famous trading nation and Chinese products are also popular in Canada. Sellers should pay attention: Canadian consumers attach great importance to green environmental protection, but also pay attention to quality sales services and after-sales support.
9. India
E-commerce income in 2018: 22.138 billion US dollars
Maximum electricity commodity category: Fashion ($7.864 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (India);
- Flipkart;
- Amazon (United States);
- Snapdeal;
- OLX (India).
Thanks to the popularity of the Internet and smartphones, as well as the expansion of the young and middle class, India’s e-commerce market has grown quite strongly. According to eMarketer’s latest forecast, Indian retail e-commerce sales will climb 31.0% this year .
10. Australia
E-commerce revenue in 2018: $18.628 billion
Maximum electricity commodity category: Fashion ($6.595 billion)
TOP 5 shopping website (ranked by website traffic)
- eBay (Australia);
- Gumtree (Australia);
- Amazon (United States);
- eBay (United States);
- Amazon (Australia);
Data show that Australia’s online sales in April this year increased by 250% over the same period last year.Although the Australian government announced that it will impose a 10% VAT on cross-border e-commerce from July 1, macroeconomics expert Sarah Hunt said that the rapid growth of online shopping in Australia will continue.
11. Russia
E-commerce revenue in 2018: $17.231 billion
Maximum electricity commodity category: Fashion ($5.372 billion)
TOP 5 shopping website (ranked by website traffic)
- avito.ru;
- AliExpress;
- market.yandex.ru;
- wildberries.ru;
- dns-shop.ru.
Russia occupies an important position in the implementation of the Belt and Road strategy across the Eurasian continent and is one of the largest e-commerce markets in the Belt and Road region. It is worthy of the seller’s attention that Russia is long and cold in winter, so every winter , warm hats, scarves, gloves, and clothes are essential items , and women are particularly keen on buying animal fur coats.
12. Spain
E-commerce income in 2018: US$16.686 billion
Maximum electricity commodity category: Fashion ($4.437 billion)
TOP 5 shopping website (ranked by website traffic)
- Amazon (Spain);
- milanuncios.com;
- eBay (Spain);
- AliExpress;
- elcorteingls.es.
According to a survey by the Spanish telecommunications regulator, in 2017, 74% of Internet users between 16 and 65 years old in Spain made online purchases. The main factor considered by Spanish consumers in online shopping was price .
13. Italy
E-commerce income in 2018: 15.628 billion US dollars
Maximum electricity commodity category: Fashion ($50.25 million)
TOP 5 shopping website (ranked by website traffic)
- Amazon (Italy);
- subito.it;
- eBay (Italy);
- kijiji.it;
- Pinterest (Italy).
As the second largest e-commerce market in Southern Europe, Italian e-commerce has grown by leaps and bounds in recent years. The report shows that the Italian e-commerce marketing rate has generally risen this year, the growth rate has reached a record high, and the price-earnings ratio has increased by 68% year-on-year, making it one of the more active regions in Europe.
14. Brazil
E-commerce income in 2018: US$ 14.688 billion
Maximum electricity commodity category: Fashion ($5.016 billion)
TOP 5 shopping website (ranked by website traffic)
- mercadolvre.com.br;
- OLX (Brazil);
- americanus.com.br;
- AliExpress;
- magazineluiza.com.
The Brazilian Consumer and Retail Association estimates that Brazilian e-commerce sales will account for nearly half of Brazil’s retail sales this year, with nearly 44% of online sales coming from mobile apps. The most profitable categories are mobile phones, appliances, computers, home and decoration, fashion and accessories .
15. Netherlands
E-commerce income in 2018: $14.032 billion
Maximum electricity commodity category: Fashion ($5.758 billion)
TOP 5 shopping website (ranked by website traffic)
- marktplaats.nl;
- bol.com;
- magister.net;
- AliExpress;
- Amazon (Germany)
The Dutch Central Bureau of Statistics (CBS) report pointed out that in the first quarter of this year, Dutch e-commerce sales increased by nearly 22%. The main e-commerce sellers in the Netherlands mainly sell fashion and sporting goods, followed by home and daily necessities, as well as fast-moving consumer goods .
16. Sweden
E-commerce revenue in 2018: $10.101 billion
Maximum electricity commodity category: Fashion ($3.305 billion)
TOP 5 shopping website (ranked by website traffic)
- blocket.se;
- tradera.com;
- prisjakt.nu;
- IKEA (ikea.com);
- Amazon (United States).
E-commerce in Sweden increased by 32.4% in 2016, but only increased by 4.1% in 2017 and is expected to increase by 15.4% this year. Last year, Swedish cross-border shoppers bought the most clothing, followed by home electronics, media, sports and equipment, and beauty and health .
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