The world’s 16 largest e-commerce markets, and their TOP 5 shopping site

When it comes to the scale of e-commerce in various countries, China is the leader. This is undoubted, but who are the other large e-commerce markets?

Today, I will share with you the world’s 16 largest e-commerce markets, as well as their largest electricity products and TOP 5 shopping sites.

16 largest e-commerce markets

1 .China

E-commerce income in 2018: 636.087 billion US dollars

Maximum electricity commodity category: Fashion ($246.787 billion)

TOP 5 shopping site (Alexa ranking)

  • Tmall;
  • Taobao;
  • Jingdong;
  • Ali 1688;
  • Amazon

Like foreign e-commerce markets for cross-border small partners, China is also very attractive to foreign sellers. Although Chinese local sellers have the advantage of having a cost advantage in the near-water market, there are many Chinese people, and many people trust foreign brands.

2. United States

E-commerce income in 2018: 504.582 billion US dollars

Maximum electricity commodity category: Toys, Hobby & DIY ($152.112 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (United States);
  • eBay (United States);
  • craigslist.org
  • Wal-Mart;
  • Home Depot.

This year’s trade friction between China and the United States has been included in Wikipedia – 2018 China-United States trade war, I don’t know when it will be settled. Fortunately, in the United States, the e-commerce market has developed steadily in recent years, and the annual growth rate has remained at around 15% . There is still much room for development.

3. United Kingdom

E-commerce income in 2018: $864.50 billion

Maximum electricity commodity category: Fashion ($234.42 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (UK);
  • eBay (UK);
  •  argos.co.uk;
  • Gumtree (UK);
  • Amazon (United States).

In the first half of this year, UK online retail sales increased by 16.8%, which was the strongest growth rate in the first half of the year. Horticulture ( 24.9%), apparel (17.1%) and health and beauty (17.7%) were the strongest growth categories . In addition, the trend of online shopping through mobile devices is becoming more and more obvious, and the contribution contributed by smartphones in the second quarter increased by 39% compared with last year .

4. Japan

E-commerce income in 2018: 81.693 billion US dollars

Maximum electricity category: Food & Personal Care ($20.891 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (Japan);
  • Lotte;
  • Japanese price network kakaku.com;
  • Japan Yahoo Shopping shopping.yahoo.co.jp;
  • dmm.com.

Japan is currently one of the fastest growing e-commerce markets in the world, thanks in part to its single language culture, developed economy and highly urbanized population. There are currently 82.6 million e-commerce users in Japan, and it is expected to grow to 140 million by 2021.

5. Germany

E-commerce income in 2018: $70.345 billion

The largest electricity commodity category: Electronics & media ($22.076 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (Germany);
  • eBay (Germany);
  • eBay German classifieds website ebay-kleinanzeigen.de;
  • Otto otto.de, Germany;
  • Idealo.de.

In 2018, 79% of Internet users in Germany have online shopping experience, which is higher than ever.Among them , one out of every four German online shoppers buys products from abroad . They mainly buy foreign products for two reasons: First, the prices of foreign products are lower, and second, they cannot find the products they want in China.

6.Korea

E-commerce revenue in 2018: $63.72 billion

Maximum electricity category: Food & Personal Care ($16.74 billion)

TOP 5 shopping website

  • G-Market;
  • Coupang;
  • 11st;
  • Auction.co.kr;
  • WeMakePrice.

South Korea’s Internet penetration rate is close to 90%, which is considered to be the most connected country in the world and one of the countries with the highest online shopping rate. The data shows thatmore than one-third of Koreans use more than half of their monthly income for online shopping .

7.France

E-commerce income in 2018: $49.432 billion

Maximum electricity commodity category: Fashion ($156.27 billion)

TOP 5 shopping website (ranked by website traffic)

  • classified advertising network leboncoin.fr;
  • Amazon (France);
  • Cdiscount;
  • eBay (France);
  • vente-privee.com.

France is the third largest e-commerce market in Europe after the UK and Germany. In 2017, 85% of French netizens had online shopping experience , which is undoubtedly a new revolution in the retail industry.Compared with 2017, France’s e-commerce sales this year increased by 14.3%.

8.Canada

E-commerce income in 2018: $39.966 billion

Maximum electricity commodity category: Fashion ($117.83 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (Canada);
  • kijiji.ca;
  • Amazon (United States);
  • eBay (Canada)
  • eBay (United States).

According to the survey, 83% of Canadian consumers buy products from international retailers, and acceptance of cross-border shopping is very high . Canada is a world-famous trading nation and Chinese products are also popular in Canada. Sellers should pay attention: Canadian consumers attach great importance to green environmental protection, but also pay attention to quality sales services and after-sales support.

9. India

E-commerce income in 2018: 22.138 billion US dollars

Maximum electricity commodity category: Fashion ($7.864 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (India);
  • Flipkart;
  • Amazon (United States);
  • Snapdeal;
  • OLX (India).

Thanks to the popularity of the Internet and smartphones, as well as the expansion of the young and middle class, India’s e-commerce market has grown quite strongly. According to eMarketer’s latest forecast, Indian retail e-commerce sales will climb 31.0% this year .

10. Australia

E-commerce revenue in 2018: $18.628 billion

Maximum electricity commodity category: Fashion ($6.595 billion)

TOP 5 shopping website (ranked by website traffic)

  • eBay (Australia);
  • Gumtree (Australia);
  • Amazon (United States);
  • eBay (United States);
  • Amazon (Australia);

Data show that Australia’s online sales in April this year increased by 250% over the same period last year.Although the Australian government announced that it will impose a 10% VAT on cross-border e-commerce from July 1, macroeconomics expert Sarah Hunt said that the rapid growth of online shopping in Australia will continue.

11. Russia

E-commerce revenue in 2018: $17.231 billion

Maximum electricity commodity category: Fashion ($5.372 billion)

TOP 5 shopping website (ranked by website traffic)

  • avito.ru;
  • AliExpress;
  • market.yandex.ru;
  • wildberries.ru;
  • dns-shop.ru.

Russia occupies an important position in the implementation of the Belt and Road strategy across the Eurasian continent and is one of the largest e-commerce markets in the Belt and Road region. It is worthy of the seller’s attention that Russia is long and cold in winter, so every winter , warm hats, scarves, gloves, and clothes are essential items , and women are particularly keen on buying animal fur coats.

12. Spain

E-commerce income in 2018: US$16.686 billion

Maximum electricity commodity category: Fashion ($4.437 billion)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (Spain);
  • milanuncios.com;
  • eBay (Spain);
  • AliExpress;
  • elcorteingls.es.

According to a survey by the Spanish telecommunications regulator, in 2017, 74% of Internet users between 16 and 65 years old in Spain made online purchases. The main factor considered by Spanish consumers in online shopping was price .

13. Italy

E-commerce income in 2018: 15.628 billion US dollars

Maximum electricity commodity category: Fashion ($50.25 million)

TOP 5 shopping website (ranked by website traffic)

  • Amazon (Italy);
  • subito.it;
  • eBay (Italy);
  • kijiji.it;
  • Pinterest (Italy).

As the second largest e-commerce market in Southern Europe, Italian e-commerce has grown by leaps and bounds in recent years. The report shows that the Italian e-commerce marketing rate has generally risen this year, the growth rate has reached a record high, and the price-earnings ratio has increased by 68% year-on-year, making it one of the more active regions in Europe.

14. Brazil

E-commerce income in 2018: US$ 14.688 billion

Maximum electricity commodity category: Fashion ($5.016 billion)

TOP 5 shopping website (ranked by website traffic)

  • mercadolvre.com.br;
  • OLX (Brazil);
  • americanus.com.br;
  • AliExpress;
  • magazineluiza.com.

The Brazilian Consumer and Retail Association estimates that Brazilian e-commerce sales will account for nearly half of Brazil’s retail sales this year, with nearly 44% of online sales coming from mobile apps. The most profitable categories are mobile phones, appliances, computers, home and decoration, fashion and accessories .

15. Netherlands

E-commerce income in 2018: $14.032 billion

Maximum electricity commodity category: Fashion ($5.758 billion)

TOP 5 shopping website (ranked by website traffic)

  • marktplaats.nl;
  • bol.com;
  • magister.net;
  • AliExpress;
  • Amazon (Germany)

The Dutch Central Bureau of Statistics (CBS) report pointed out that in the first quarter of this year, Dutch e-commerce sales increased by nearly 22%. The main e-commerce sellers in the Netherlands mainly sell fashion and sporting goods, followed by home and daily necessities, as well as fast-moving consumer goods .

16. Sweden

E-commerce revenue in 2018: $10.101 billion

Maximum electricity commodity category: Fashion ($3.305 billion)

TOP 5 shopping website (ranked by website traffic)

  • blocket.se;
  • tradera.com;
  • prisjakt.nu;
  • IKEA (ikea.com);
  • Amazon (United States).

E-commerce in Sweden increased by 32.4% in 2016, but only increased by 4.1% in 2017 and is expected to increase by 15.4% this year. Last year, Swedish cross-border shoppers bought the most clothing, followed by home electronics, media, sports and equipment, and beauty and health .

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